An article in AdAge.com discusses the announcement of mega-online retailer Amazon.com entering the world of online video content distibution. The service, which is referred to as Amazon Digital Video -- or Amazon "DV" -- has evolved over the past year from a music-themed offering to a video-centric one, according to production-studio and TV-network executives briefed on the plans. The reason? Apple, these executives said, already commands such a large share of digital-music sales that Amazon felt it would be too difficult to break into the market.
Further signs that for us independent producers, there is an emerging of multiple avenues for our content to be seen by the world. We will stay tuned, to be sure.
michael
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